To Trademark a Logo it must be distinctive and not only describe the goods or services to which it relates. The logo may not be identical or confusingly similar to a trademark which is already registered, applied for or used in Zimbabwe in respect of the same or similar goods or services.
Trademarks are valuable business assets which if properly cultivated can provide a business with competitive edge and can be licensed or sold
Why should you Trademark a logo?
If you are in the process of building the reputation of your product/service. Ensure that the buying public does not confuse your goods or services with those of your competitors, registering a trademark is a cost-effective way of protecting your name and reputation.
We would require you to provide us with a copy of your intended trademark – be it a simple name or slogan, or a stylised logo. We would also require details of all products or services that you intend applying the trade mark to. This is necessary, as one has to file a separate trade mark application in each of the international classes relating to your product(s) or service(s).